The Ballad of Adler Young, Canto 2.5

>Adler: While Lysander is packing up and Rebecca is finishing her stew, you do some thinking. You're back to square one, again. What is it that you've been doing wrong? You were making good progress with your hair cult, then they dispersed at the first sign of adversity. It should go without saying that your first mistake was indulging their obsession with hairstyles, while everyone has hair, something that froofy is very niche. Also, all your followers were concentrated in a single area. You need to present yourself in a way everyone can relate to and have your followers spread out far and wide so they cannot be easily targeted. You can't kill an idea. The easiest way to convey an idea is with a story. All the great prophets and messengers of the past were story tellers.
>Adler: Before Lysander leaves, give him a short tale about one of your adventures. Not your whole life story, just one adventure that will make Lord Ramble seem likable to the average person. Tell him to spread that tale during his trip. It's not much, but this may plant the seed for more to come.
>Adler: Now that Rebecca has finished eating, ask her for more information. Ask her about the Rabbit's way of life, their beliefs, rituals, and how they could cut you off from the rest of the world. Also, ask her what happened to your high-profile followers. The Martin family.
>Rebecca: The Martin family had to sell all their assets and leave town because no one would do business with them. They are looking to start businesses elsewhere, someplace no one has heard of their relationship, and sponsorship, of the hair cult. They might still be willing to follow Adler, but someone would have to ask them.